EXTINTOS
Client: Bavaria Colombia | Cerveza Póker
Youtube mini-series
Assistant Director / Animation consultant
"Extintos" was a groundbreaking mini-series created for Bavaria's Póker, the biggest beer brand in Colombia. The project aimed to address the decline of friendship by introducing a squad of quirky, extinct friends who would tackle the dangers threatening to extinguish these bonds. 
While the creative vision was exciting, the execution presented challenges due to the brand's lack of in-house animation expertise and the need to coordinate multiple animation studios.
As a director assistant, my primary focus was to ensure seamless communication and alignment across all parties involved. I translated the creative ideas from the director, agency, and writers into clear, actionable instructions for the animation studios. This required active listening, fostering an open environment where everyone felt heard, and proactively addressing concerns related to feasibility and budget.
My background in animation played a crucial role in assessing the technical aspects of the creative vision. I worked closely with the process leaders at each studio, offering specific feedback that ranged from refining thumbnails for storyboards to composite notes for a cohesive visual style. Anticipating potential roadblocks and proposing solutions allowed us to maintain the project's artistic integrity without compromising on quality or budget.​​​​​​​
The project demanded strategic problem-solving, requiring constant communication and collaboration to keep the production on track. The dedication of over 60 individuals over approximately four months was instrumental in bringing the mini-series to life.
The final product became the most-viewed animated digital series in Colombian advertising, earning 1 Gold in the Film Craft category and 3 Bronze awards at the prestigious El Dorado festival. The success translated into impressive tangible results:
- Over 30 million views in less than two months.
- More than 500,000 hours of content consumption, reflecting its captivating nature.
- A 90% positive sentiment score, indicating high audience satisfaction.
- A direct 10% increase in sales for Bavaria's Póker, demonstrating the campaign's effectiveness.
"When faced with challenges, Diego was a true problem-solving expert. His quick thinking and creative solutions ensured a smooth project delivery. Highly recommended for any animation project."
- Juan David Hernández
Executive producer
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Client Bavaria Colombia
Agency DDB & Dirty Kitchen
Production company 
Los Bones
Executive producers
Juan David Hernández
Sebastián Escobar Hoyos
David Andrés Mesa

Animation studios
Mero estudio
Bombillo amarillo

Assistant director Doncel
Line producer Laura Moncada

Project managers
Fabiana Carmona
Silgil animation

Series Director 
Juan David Bones

Storyboards
Esteban Jaime
Alfredo Guzmán
Omar Ramírez

Characters and props Director 
Kabir Rojas
Backgrounds Director 
Angie Vélez
Animation directors 
Gonzalo Rimoldi
Brayan Santiago
Animation lead 
Camilo Morales
Ink & Paint Direction 
Brayan Santiago
Composite & VFX 
Johny Trujillo | JP Boraso