TATTOO ZOO
Client: Tattoo Zoo
Social media content for TikTok and Instagram

Role: Director & Producer
Tattoo Zoo is an indie plush-toy brand full of tattoo-covered weirdos inspired by tattoo culture. For six months, I helped turn that cast into a steady flow of animated shorts and comics for social media.​​​​​​​

From this...

to this

This one was very hands-on. I helped figure out what kind of content made sense for the characters, adapted scripts, storyboarded pieces, supervised animation, and kept everything moving through production. I also handled budgets, negotiation, client communication, and coordination of a small remote team.​​​​​​​
A lot of the job was finding the sweet spot between making something fun, keeping the characters recognizable, and being realistic about what made sense to produce on an indie budget.​​​​​​​
Over the six months, we made 20+ animations and 30+ comics. 
Over that same run, Tattoo Zoo went from 0 to 15K+ followers on TikTok, while the content pulled in 160K+ views and 10K+ likes across platforms.
It was also really cool getting to watch an IP take shape from the inside.
Credits

Producer & Director: Doncel
Project Manager: Laura Moncada
Storyboards & Animatics: Doncel
Character (re)design: Doncel
Rigging: Alfredo Guzmán
Animation: Jheison Carrillo, Jonathan Muñoz, Aguacate, David López,
Richard Forbes, Santiago Romero, Alfredo Guzmán
Comics: Jheison Carrillo, Jonathan Muñoz, Alfredo Guzmán
Compo & Captions: Luis Salas, Juan Diego Peña
Sound Design: Felipe Rodríguez
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