SPOTIFY'S
TODAY'S TOP HITS
Client: Spotify - Today's top hits
Artist: Bad Bunny
Social-first animated content for Instagram launch
Role: 2D Director
Spotify expanded one of its flagship playlists beyond the platform with the launch of Today’s Top Hits on Instagram. The goal was to create short-form animated content that felt native to social media while staying true to both the featured artists and Spotify’s brand.
Challenge
The project required visually distinctive, artist-driven animation within tight social formats and a highly brand-sensitive environment. Multiple stakeholders and fast timelines made clarity, alignment, and efficient execution essential.
My role & key decisions
I directed the art and animation for one of the launch pieces, translating Bad Bunny’s album universe into a visual language designed for short-form motion. I also helped keep the piece aligned with Spotify’s expectations while coordinating with Tunjayork, Dreambear, and a small specialized team.
Execution highlights
The work included character design exploration rooted in album iconography, background design to establish mood and consistency, and final animated moments built for quick readability and impact. The focus was on creating something bold, clear, and social-first rather than overly complex.
Impact
The piece contributed to the successful launch of Today’s Top Hits’ Instagram presence and helped expand the playlist’s visual identity into short-form content. It also generated strong engagement and reached millions of views on Instagram.
Credits 

Artist: Bad Bunny
Client: Spotify
Production company: Dreambear Company
Executive Producers: Evan Brown, Dave Galeb
Producer: Brad Crawford
Agency: Ralph Agency
Animation studio: Tunjayork
Studio Producer: Sara Pérez
Studio Director: Rafatoon
Line producer: Laura Moncada​​​​
Animation: Doncel, Laura Moncada
Character design & Layout: David López
Backgrounds design: Douglas de la Hoz, Luis Carlos Barragán
Ink & Paint: Jonathan Muñoz, Jheison Carrillo
Composite: Jesús Maldonado