SPOTIFY'S
TODAY'S TOP HITS
Client: Spotify - Today's top hits
Social-first animated content - Instagram account launch
Artists: Bad Bunny | Miley Cyrus
2D Director
- Millions of views on Instagram
- Successful launch of Today’s Top Hits’ Instagram account
- Expanded visual identity for one of Spotify’s flagship playlists
- Strong audience engagement around Bad Bunny’s universe
Spotify set out to expand Today’s Top Hits beyond the platform by launching a dedicated Instagram presence. The goal was to translate the energy and visual language of major artists into short-form animated pieces that could live natively on social media, without diluting either the artist’s identity or Spotify’s brand.​​​​​​​
The challenge
Delivering visually distinctive, artist-driven animation under high brand sensitivity, tight social-media formats, and multiple creative stakeholders while ensuring consistency, clarity, and on-time delivery.
My role & key decisions
- Led art and animation direction for a dedicated piece within a multi-studio launch.
- Translated Bad Bunny’s album universe into a clear visual system that could scale to short-form animation.
- Coordinated a small, specialized team while aligning closely with Tunjayork, Dreambear, and Spotify’s creative expectations.
- Structured feedback loops to protect both the artist’s identity and Spotify’s brand standards.
- Prioritized clarity and impact over complexity to ensure the animations performed in a social-first environment.
Execution highlights
- Character design exploration tied directly to album iconography
- Key background designs establishing mood and consistency
- Final animation stills representing the three narrative moments of the piece
Working alongside Tunjayork and Dreambear, the focus was not only on visual execution but on maintaining alignment across teams and stakeholders, ensuring the project moved forward efficiently despite the creative and brand-sensitive context.
"Wait illustrated Bad Bunny is kinda hot"
- Spotify
CREDITS: 


Artist: Bad Bunny
Client: Spotify
Production company: 
Dreambear Company
Executive Producers:
Evan Brown, Dave Galeb
Producer: Brad Crawford
Agency: Ralph Agency
Animation studio: Tunjayork
Studio Producer: Sara Pérez
Studio Director: Rafatoon

Line producer
Laura Moncada

Animation
Doncel
Laura Moncada

Character design & Layout
David López

Backgrounds design
Douglas de la Hoz
Luis Carlos Barragán

Ink & Paint
Jonathan Muñoz
Jheison Carrillo

Composite
Jesús Maldonado