YIPPEE KI YAY YO
Artist: Brandon Bing
Animated music video

Role: Director & Producer
Yippee Ki Yay Yo is an animated western music video about a boy who dreams of becoming a cowboy despite not fitting the mold. Developed during the pandemic as Brandon Bing’s first animated production, the project aimed to extend his reach through a character-driven story about determination and staying true to oneself.
Challenge
The video had to sustain audience engagement across a 5.5-minute song while balancing storytelling, expressive animation, and a richly detailed western aesthetic. At the same time, the production depended on clear coordination across a 16-person remote team.
My Contribution
I expanded Brandon’s initial concept into a fully developed narrative, leading the project from development through final delivery. This included shaping the story and visual direction, running weekly review sessions with the artist, and guiding a distributed team to keep the production aligned in both quality and tone.
Approach
We focused on dynamic visual pacing, balancing quieter moments with stronger bursts of action and contrast. A stylized, textured look inspired by cowboy comics helped give the world character, while structured collaboration tools and review rhythms kept the production moving efficiently.
Impact
The video reached 13K+ organic YouTube views, around seven times more than Brandon’s previous live-action acoustic video. It also contributed to a 23% increase in Spotify monthly listeners over the following two months, a 3% rise in Bangtail Whisky inquiries, and remains one of the artist’s top five performing videos on YouTube.
"Diego quickly understood the message I wanted to communicate and developed a visual approach that really fit the song. His communication throughout the project made the process feel clear, collaborative, and easy to trust."
Brandon Bing
Credits

Executive Producer: Brandon Bing
Songwriter: Brandon Bing
Produced & Directed by Doncel
Production Manager: Laura Moncada
Storyboard & Storyline: Doncel

Art Direction: Trashy pero cool
Background Design: Douglas de la Hoz, Diego Díaz, Trashy pero Cool
Character Design: Mateo Aguirre
Character Layout: Fredy Buitrago

Animation Direction: Doncel
Animation: David López, Mauricio Vargas,
Laura Moncada, Jonathan Muñoz
Ink & Paint Direction: Luisa Galvis
Ink & Paint Ingrid Solano, Jonathan Muñoz,
Juna Klim Paru, Alfredo Guzmán, Luisa Galvis
Composite: Jeferson Vargas, Andrea Sánchez Guerrero
Titles Design: Mamanché
↑Back to Top